The Entrepreneurship Hatchery  ☰ 

Edward On

Senior Manager and New Services Lead at Samsung Electronics

Edward is a customer-centric strategist passionate about addressing customer pain points through Design Thinking and Analytics. Edward is currently the Canada Lead for Bixby, Samsung's Artificial intelligent assistant, and also manages SmartThings (IoT) app, Samsung Health, Smart Cities initiatives and other revenue generating services. His past experience includes working with internal stakeholders to increase revenue, acquire/retain subscribers in TELUS' Strategic Analytics team, and as a Monitor Deloitte strategy consultant involved in strategy, intrapreneurship and innovation initiatives. Edward was also an IBM Extreme Blue Product Manager focusing on Social Media Analytics where he managed the product roadmap and developed a business case for a social media benchmarking product. At Rotman, Edward majored in innovation and entrepreneurship. He believes rules are meant only as guidelines and looks for creative work-arounds. Edward enjoys volunteering at UofT and long road trips. Edward is also an avid gamer and was ranked top 5% globally in Battlefield 4.