Pete has spent his half of his career building companies in the multinational technology sector from his
earliest experience with IBM, moving to senior leadership roles with companies like Oracle, Ontario
Power Generation, First Canadian Title and Bell Canada. The other half of his career has been focused
on early stage and start-up companies that seek to become the multinational. A Sales and Marketing
leader, Pete can help define the optimal go-to-market strategy and the execution plans to make the
plans a reality by digging deep into available data and customer mindset. Pete currently is an
Entrepreneur in Residence for Haltech (RIC) and works with both Communitech and MaRS as a Growth
Coach. Pete runs a consulting practice called Sprouticus which offers Training, Business Coaching and
Management Consulting. Pete is the Author of “The Scaling CEO’s Field Guide to Marketing “(2018) and
is a part time instructor at Sheridan College.
