The Entrepreneurship Hatchery  ☰ 

Toni Allen

Partner, R3VE

Toni is the CEO of R3VE Design Labs, a user experience and business innovation firm. Her role is to lead R3VE’s multi-disciplinary team in helping organizations innovate, launch new ventures and move into new market spaces.

Toni is a strong proponent for the synergy of customer focused strategy and design thinking. She believes that by understanding user behaviours, needs and desires, companies can create products and services that are economically viable and sustainable.

Toni has 10+ years experience creating effective and engaging products, services and user experiences for brands such as Medtronic, Boston Scientific and Scotiabank.

In addition to her experience, she has an MBA (with a specialization in Customer Focused Strategy) from Imperial College Business School in London as well as a BA in Economics and Political Science from the University of Toronto.