The Entrepreneurship Hatchery  ☰ 

Greg Taylor

Co-founder of Steam Whistle Brewing

Greg Taylor, co-founder of Steam Whistle Brewing, values happiness in the workplace as a key success factor for any business, but particularly one in the hospitality industry.  Before co-founding Steam Whistle Brewing, Greg studied Economics at the University of Toronto, then held sales positions in the media and technology industries. He then worked at The Upper Canada Brewing Company for eight years where he held successive positions as Sales Manager, Director of Sales and finally Vice President, Sales. He left there in 1998 and established Nelson Cash Systems, an Automated Banking Machine (ABM) company taking advantage of the newly relaxed Bank Act providing ‘white label’ ABM machines to his contacts in the hospitality industry. In 1999 with Cam Heaps and Greg Cromwell, he developed the Steam Whistle Business plan. Taylor, with Heaps, leads the creative collaboration Steam Whistle is known for, resulting in the brewery’s many original marketing propositions. Greg’s touch at human relations has helped to form the company’s unique culture and to lead their winning sales team. In 2008, Greg Taylor and his partner were joint winners of “Entrepreneurs of the Year Award” by Ernst and Young. In the last few years Steam Whistle has won a Gold medal at the Canadian Brewing Awards, has been named among Canada’s Greenest Employers, among Canada’s Clean 50 Corporations, Canada’s Most Admired Corporate Cultures and an eight-time winner of Canada’s Best Managed Companies.