The Entrepreneurship Hatchery  ☰ 


Jidong Liu , Robert Wang, Maria Yancheva

Value Propostion

For individuals on a budget, traditional grocery shopping imposes many obstacles that prevent them from find the most affordable prices on a time constraint. While flyers and coupons can be used to reduce the costs of groceries, keeping up with and comparing prices across various retailers can be a tedious and time-consuming task. GroceryGo aims to address this issue by consolidating grocery flyers in a convenient digital experience allowing for efficient and affordable grocery shopping. The database of flyers can be accessed by a mobile application that offers transparent comparison of prices across different retailers. It gives users a weekly grocery flyer update, along with real time update of prices. The application also has the features enabling users to browse items based on categories, make grocery lists, a map view showing them retailers based on their location and notifications based on grocery list items and locations. Additionally, retailers can pay GroceryGo to advertise their sales and events through the application.

Jidong Liu | Engineering Science

Jidong Liu graduated with a B.A.Sc. from the Division of Engineering Science, specializing in the electrical and electrical engineering option in 2013. He pursued GroceryGo as part of his fourth year capstone design project. He has been involved in the Hatchery with his team since they were accepted at the end of the summer

Robert Wang | Engineering Science

Robert graduated from Univeristy of Toronto’s Engineering Science program in 2013. He worked on GroceryGo as part of his fourth year capstone design project. He is currently employed as a Software Developer Engineer at Microsoft.

Maria Yancheva | Engineering Science

Maria is a recent graduate of the engineering science (electrical and computer option) from the University of Toronto. She became involved with what will later become the GroceryGo project through the capstone design project in her fourth year of studies. She is currently working as software developer at Scotia Capital. In the past, she has performed research in machine learning and natural language processing.

Journey with the Hatchery

GroceryGo began as a capstone project for the team in their fourth year of studies in the Division of Engineering Science at the University of Toronto, as part of the Electrical and Computer Engineering option. Upon successful design and evaluation of the project in departmental design competitions, the team was invited to partake in the Hatchery to further develop the business idea behind the technology. They began working with the Hatchery’s resources, and mentors in the summer of 2013, after being formally accepted and has already attracted the first investor in their idea.