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Value Propositon

Traditional flashes, strobes and other photographic lighting systems are often too bulky, specialized and expensive for the purposes of experimental and amateur photography enthusiasts. While these equipment yield high-quality photographic results, they usually possess a few very select functions and effects that do not cater to the needs of experimental and amateur photographers who seek a means to explore the medium of photography affordably.

Modly proposes an easily customizable and programmable lighting system for such users that provides multi-functionality at an affordable price. This battery-powered and portable photographic lighting system uses programmable LED lights to replace traditional flashes, strobes and filters in the form of separable modules that can be customized to perform various functions as amateur and experimental photographers desire. The individual LEDs in the modules can be programmed by a central microcontroller that is integrable with laptops, computers and cell phones via Bluetooth. Individual lighting modules are stackable and thus can be used together or mounted on tripods or flash stands, creating a variety of effects including varying colours, hues and intensities of each module.