The Entrepreneurship Hatchery  ☰ 


Visual communication is the most important aspect of architectural design, as the only way for exchange of information between architectural designers and their clients. However, existing tools are ineffective. Examples include still renderings and blueprints, where the former only describes a very small component of the entire project and the latter is too technical for the layman to understand. Placey aims to solve this problem with innovative virtual environments, improving clarity and design flexibility in architecture visualisation.