Value Propostion
Savvy is a mobile app that builds customer taste profiles and evaluates the success of coupons through the selection of coupons in a controlled mall setting .
This taste profile would be based on the data generated by consumers selecting one coupon over the other. While in a mall, the app will serve up two randomized coupons from a 'bin' of coupons available in real-time. Users can swap out coupons a finite number of times, either back to the bin, to a friend or to their own wallet to redeem. Coupons are time-sensitive which engages users and incentivizes them to make an impulse purchase
