We spoke to over 100 people all of them said it’s hard to buy make up online. That’s because when you go online your met with a bunch of color swatches. That’s difficult enough in it’s self but its compounded by the fact that screens render colors different. This problem doesn’t just apply to foundations and concealers that are skin colored, but it also applies to eyeshadows, lipsticks, and blushes which are supposed to compliment the skin tone.
Tejo solves this problem by determining a user’s skin tone based on a picture and recommends products that match and compliment their skin.
